Experiences and Museums

UNESTs – UNexpected Encounters with Science and Technology

Recently a couple of things we have run across have energized us about cataloguing, designing, and thinking about a concept we are calling UNEST experiences. UNEST stands for UNexpected Encounters with Science and Technology.

Often some of the most powerful and engaging encounters with science and technology occur through experiences where you weren’t expecting to wrap you head around that.

In exhibition design, presenting the weird, the surprising, the unexpected creates an emotional as well as cognitive disconnect that can spark a memorable/learning/aha! moment.

Encountering such an experience in the regular everyday existence (outside of the “artificial” learning environment of a museum), for example in city or urban life, might in fact heighten the memorable/learning/aha! moment. These are what we are calling UNESTs. One wonders if encountering these might “raise the tide” of public engagement with science and technology. One reason, you don’t choose to go to these – rather they find you!  Because of this, UNESTs possibly reach members of the public who might never choose to visit a museum/science center about sci/tech subjects.

Here are some examples of UNESTs

The first is a project by Maskull Lasserre called Outliers. Imagine finding animal footprints in places you least expected.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What might you think? Where might your inquiry take you? Twilight references? Loose zoo animals? By the way WOW! someone should adapt this for all year round fun at nature centers, zoos etc.

 

 

Another is the amazing Kinetic Rain sculpture by ART+COM at Terminal 1 of Changi Airport in Singapore.  Equations, models, nature, beauty all wrapped into one.

 

 

 

 

Once again, one can imagine conversations discussing how is this done to what it represents, to the beauty of it all. Something we don’t expect to have on a busy travel day going home or heading to a meeting.

Let’s all do our own UNESTs!

One wonders if our work in museum/science centers should  be taken as much as possible “out of the box” of the museum building.  It would be fun to do. Only question is finding the support to do so.

 

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Evolving Experiences

Tinkering Studio – Exploratorium 

In today’s designed world we are surrounded by or immersed in spaces and experiences that have been carefully thought out to the nth degree. An example that we are all familiar with are the “lands” and “kingdoms” one finds in the Disney parks or Universal theme park. In these instances often we enjoy these experiences as we look to be transported to a fictional world and are accepting of this conceit. It is a non-reality that is authentic.

But in our designed world we also find ourselves in real places – coffee shops, exhibitions, restaurants, stores that also attempt to set a place, a location, a time that are special – but often we are struck that these feel fake, inauthentic and we leave dissatisfied. Why?

These thoughts came to mind when recently Colin Raney IDEO commented at the SEGD conference in New York that:

Ever evolving experiences provide authenticity and engagement.

It struck a chord that this phrase may cover many of the most recent experience trends in science centers and museums as well as some of the most popular.

Take for example the rise of Tinkering or “Making” spaces – whether it be Maker’s Faire or Tinkering studio space in museums.  While certainly there are learning impacts that these spaces provide they also seem to be places that people enjoy and find “real.”  Certainly these are spaces whose outcome and experiences are always evolving and changing.

Lab spaces like those at the Science Museum of Minnesota or those that ALCHMEY studio has had experience with at Liberty Science Center and the Tech Museum

Infection Connection Lab – Liberty Science Center

are also popular and once again these spaces change and evolve and have the ability to evolve and adapt.

There are other spaces such as these that include merging social media/exhibit spaces and art/science galleries like the Science Gallery in Dublin that come to mind as spaces or experiences that evolve. Additionally spaces that engage the natural world and its constantly changing nature also evolve over time. Parks, sculpture gardens and pieces such as the Neukom Vivarium at the Seattle Museum of Art’s Olympic Sculpture Park.

are examples.

Neukom Vivarium - Olympic Sculpture Park

This leaves some open questions that are worth exploring

-          Can we study and evaluate what experiences are deemed more “authentic.” What makes them so?

-          Do they attract more engagement? Do they have more impact?

-          How about creating a “measurement” of how much an experience can evolve?

If you are interested in joining with ALCHEMY studio in exploring these let us know. Meanwhile we would love to hear of examples you feel match this idea.

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Inspiration – Light Reeds

Here is a very cool concept that we believe deserves to be built:

 

It comes from the company Pensa. Actually would be great to see these at museums with water or think of how you might riff on this idea for other “plants” or objects.

A great alchemy of art, technology, inspiration and message.

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Recap: 1st International Turkish Science Center Conference

Over the past weekend, ALCHEMY studio had the honor and pleasure to deliver the keynote address for the first international Turkish Science Centre Symposium in Bursa Turkey.

 

 

 

 

 

 

 

While late to the science center movement the people, communities and government of Turkey are enthusiastic and ardent about improving scientific and technological literacy – life long – as their more experienced and long er established brethren in the Americas, Europe and Pacific. Representatives of various municipalities throughout Turkey, as well as educators and university students, discussed implementation, development and operational  issues that they are all experiencing.

An interesting observation from this conference was that these emerging and established science center colleagues are researching, studying and examining what the rest of the world is doing – creating , presenting and publishing papers in a scholarly way.

The references cited in these appers have some very famialiar friends’ names that we all know.

Already our fellow Turkish science center professionals are creating  experiences beyond science centers including science festivals, outreach and science and technological competitions. They have already learned the value of mutiple platforms and mediums in delivering the message and engaging the community.

Meanwhile their future is still filled with challenges. The current spurt of activity is being fueled by a forward thinking initiative by the national government - directed through TUBITAK the national science organization.  From the symposium two of the major challenges that is being grappled with are the follwoing

1. How to set aside the time and process to actually think through in a thoughtful way how to meet the needs of the community. A community that can have widely diverse backgrounds, ages and interests. There is an eagerness to get this done, but this doestake time to be done correctly.

2. Secondly is how to navigate the experience development process and to not just create cooking cutter copies of science centers from Europe, North America or from even with Turkey. While certainly they will draw on that experience, the Turkish culture, history, geography, environment, economy deserve their own unique experiences. Not to mention this is the way to actually develop and create a uniquely Turkish exhibit community as well.

But from the symposium it is clear they understand the challenges. Already an emerging Turkish exhibition production business group is forming as evidenced by the number of them whom came and spoke to us at the symposium. And certainly the representatives of TUBITAK are aware and are working hard on guiding  the process towards a successful outcome.

In conclusion this first gathering was truly both an encouraging and positive sign for the Turkish Science Center conference. Our hosts in Bursa did an excellent job and were gracious and warm. Certainly therTurkish science center movement is on a positive tack. Here at ALCHEMY studio we are excited to be part of it and look forward to seeing this movement flower.

Here are some links to the news converge:

http://www.olay.com.tr/haber/bursa-bolge/uluslararasi-turkiye-bilim-merkezleri-sempozyumu-b-106815.html

http://bursakultur.com/gp/2012/uluslararasi-katilimli-turkiye-bilim-merkezi-sempozyumu-yogun-ilgi-gordu/

http://www.zaman.com.tr/haber.do?haberno=1291495&title=bilim-merkezleri-sempozyumu-bursada-yapilacak

 

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scale strikes back!

 

 

 

 

 

 

So it would appear that even we as institutions can be become the focus of scale and yes it still is fascinating for all the reasons of the former blog post. At the Fashion Institute of Technology (FIT) Graduate Exhibition Design Thesis this lovely model of the New York Hall of Science’s Wallace Harrison– designed Great Hall wsa on display. Model done by  Marlene Paufler, graduatee student, of her project the Science of Dreams.

Here the Hand of God comes down to interact with the Great Hall.

 

 

 

 

 

 

God is played by Paul Orselli (eat you heart out Eric Siegel!) Look for more in the near term about the entire FIT graduate event.

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Scale

Some recent encounters with several exhibits and experiences have been a reminder of the magic and impact that playing with scale can have on us and is a reminder that this is an important tool in the out “tool box” here at ALCHEMY studio and for other designers.

Scale forces us to reevaluate the importance of the object or the importance of ourselves. We can experience the “impossible.”

The purposes of this discussion refer to the idea of scale reference a parameter of an object’s size. By object we might mean the “artifact” that is the exhibit or we may mean the an environmental piece that sets a context for an exhibition

Here are two recent examples encountered at the Walker Art Center

Making something big:

 

 

 

 

 

 

 

 

Folding chair Robert Therrien

Photos: Wayne LaBar and Paul Schmelzer; Walker Art Center blog

 

 

Making something small

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Maurizio Cattelan Untitled

Photos : Wayne LaBar

 

Mulling on this and thinking of other successful examples used by other museums such as the giant heart at the Franklin Institute, the images we see on in IMAX and giant screen films or on the small scale   the model railroads at the Carnegie Science Center, the Lego amusement worlds found over the globe it – what is it that attracts us to this and often makes these experiences memorable and extraordinary.  In addition, there are times when this fails. Numerous are the examples of large “walk through human bodies” that never seem to rise above a feeling of “fake” or “schlock.” Detail , quality and immersiveness are key

So some observation on successful uses of scale.

Scale…

  • Allows us to appreciate detail and form we normally can’t see or ignore
  • Allows us to explore places physically that are normally inaccessible
  • Allows us to reevaluate the importance of the object or the importance of ourselves
  • Allows us to experience the ” impossible”, the unusual, the imaginary
  • Allows us possibly to harken back to our childhood, as adults, and re-experience the discovery of scale

What other ideas come to mind about the power of these playful, thoughtful and imaginative uses of scale?

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Inspiration – Solace

As part of looking and thinking about bringing together different medium, one is always looking for things to inspire and spark imagination. To find people or ideas that are extraordinary in some way.

The latest is the work of Nicky Assmann who has created Solace – one might call it the the most iconic bubble exhibit we have seen! Wow !!

Watch the videos

 

And here is an interview with artist from Fast Company

 

 

 

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AAM 2012 Final Thoughts

 

 

So the AAM conference has come and gone. The museums, science center, and cultural organizations of Minneapolis and St. Paul were gracious and wonderful hosts. Now that the dust has settled and we have recovered from the last of the all night parties, here are some observations in no particular order.

-          Walker Art Center with its Open Field Initiative – Awesome! Where else can I get a hula hoop and give it whirl at a moment’s notice on a sea of grass. A model for community engagement.

-          Art in science centers – a growing trend. And this is not just science based art but that certainly will be its major theme. Juried show opening at the NYSci upcoming

-          National Association for Museum Exhibition (N.A.M.E.) threw a great party at the Foshay Tower. Beautiful art deco space at the top and the most hidden with interesting museum at the top of the tower. Minneapolis style Empire State Building observation deck at the very top.

“Science centers are often scared to say what we must do concerning issues facing our planet, artists and art have no fear.”

-          Generational discussion continued at the conference it still feels that there are some tensions between Generation X and “grey beards” in the museum field or perhaps just miscommunication.

-          Speaking of generations it was great to see all of the students who came to the show. It’s nice to see that working in the museum field is of interest to so many.

-          The game experience theme is another experience thread weaving itself through a variety of medium. It may be a key way portables are used in museums. Shout out to Minnesota’s Historical Society’s “Reinventing the Field Trip for the 21st Century.”

-         The above  great quote (from hastily written notes) from Walter Staveloz of ASTC

 

 

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Gaming in the Museum

Gaming in the Museum Monday, the session titled Gaming: Creating Connections to the Collection offered some fascinating and intriguing in sights to the use of gaming to add an entire another dimension to the how to interact with the museum.

Primarily what was of interest was what is possible in the museum. The institutions that spoke were the Minnesota Historical Society, The Getty and the Smithsonian. Here are some high level observations that came out of this session:

  • Interactions within the game can include everything from scavenger hunts, performing for staff, to recording one’s impressions. There appears to be a wide range of possibilities of what can be included in the overall “storyline” of the game.
  • Games offer an engaging way for school trips to share a visit and for what happens in the museum to be brought back literally to the classroom and even the home – Requires portable technology (iOS devices the preferred choice due to open source software) which allows for the large variety of interactions. People, including kids are comfortable with it.
  • Gaming in the museum appears to point out, highlight or make apparent new needs and well as short comings in the wayfinding of an institution.

 It breaks down the traditional meaning making of the physical space.

  • Gaming also causes tensions within staffs at times between more traditional or comfortable ways of imaging how visitors should use the museum
  • 21st Century skills appear to be fostered through the use of gaming, skills such as stalking to strangers and teamwork that at times are hard at a singular exhibit in an exhibition
  • Kids like to record audio

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Museum Bar Talk – AAM issue 1

The snake  is eating its own tail.

 

 

 

 

 

 

 

 

 

So yesterday an interesting discussion occurred concerning the several current themes that this blog lumps under the moniker “museum food chain.” What is meant is what appears how different types of museums are “eating” what has been the content, audience or other defining characteristic.  A few examples that were part of our discussion.

Pirates, mummies, ancient manuscripts have been recent subjects of large exhibitions often present at science centers. These subjects have more traditionally been the subject “territory” of natural history museums. Meanwhile children’s museums are increasingly looking to create science, technology, engineering and math or STEM exhibits to attract audience and to be in sync with educational standards.

In parallel museums are trying to increase and expand their audiences often moving into other’s “turf” as well. Children’s museums are working to increase their attendance from older children, often with the same STEM content just mentioned. Meanwhile science centers constantly expand their preschool areas and now seek to all elusive teenager audience that actually no one seems to really have captured.

Thinking about this progression one can explore what might be new directions these and other museums might explore as time goes by:

How can art museums present STEM content?

When will science centers tour a Matisse or Renoir show?

When will a children’s museum put up an exhibition for seniors?

If current movements are any indication, museums will constantly try to push existing boundries in an increasingly competitive market. Museum Categories Are Dead!

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